What Is Self Love?

WHAT IS SELF LOVE?

SELF LOVE IS OUR SUPERPOWER
You know the drill. The broken record: ‘Look after yourself’, ‘Be kind to others’, ‘Be kind to yourself’, ‘Be kind to your planet’. Core, fundamental beliefs we feel strongly about and care deeply for. But at what point do they become nothing more than words on a page, phrases on your screen? We need you to stop. And ask yourself right now: Do you love yourself?


It’s not about loving the last thing you bought. Loving the latest makeup trend you tried. The last thing you did well or the new relationship you are in. These things lift you up for sure. But what about loving yourself? There are plenty of things outside of ourselves we want to believe make us feel good. Those things can be gratifying and fulfilling. What do people mean when they talk about self-love?


Here’s how we like to think about it: Self-love goes beyond feeling good about yourself. It’s bigger and deeper than anything you’ve felt before. It might even be uncomfortable. And that’s okay. Self-love is about appreciating yourself, it’s about self-acceptance and giving youself permission to grow into who you really are.

WHY IS SELF LOVE IMPORTANT NOW?
Practising self-love is more important today then ever. The world is experiencing seismic changes. We see it in our politics, in our enviroment, in our technology. We see it in conversations to do with gender bias, racial injustice, identity inequality. With everything resting on unsteady ground , it’s no surprise we’re experiencing a collective sense of self-doubt, questioning our agency and self-worth.

With disruption all around us, positive or negative change, isn’t it time to we ask ourselves what we want, what kind of human beings we want to be and what kind of world we want to help share?


How can we become stronger in ourselves, firmer in our belief systems, if we don’t start from inside out?
That means learning to accept ourselves first and learning to love ourselves next.
We need to start by getting to know ourselves, by what we value in the world before we get to grips with what kind of agents we want to be. Let’s start by committing to a cause that comes closest to us. The ultimate action is one of self-love because it means growing into ourselves and accepting who we are, making us stronger and more engaged world citizens.

WHAT WE’RE TAUGHT TO BELIEVE
The problem is, we’re taught early on to believe we’re not enough: not good enought, not pretty enough, not polite enough, not smart enough, not strong enough. The unfortunate truth is that women are often hit hardest when it comes to these societal and familial projections of feelings of indequacy. We respond by striving for perfection, trying to achieve and succeed in every aspect of our lives or we withdraw, shut down and stay silent.

We see the unachievable pressures and standards we’re taught growing up and later hold onto them inside ourselves and without knowing it. We see it play out in our homes, at work, in our relationships. It is exactly this filtered, skewed, completely unachievable idea of being flawless that we want to challenge and push back on.

We live in an imperfect world where brands and businesses continue to profit from our insecurities by undermining our self-esteem and sense of beauty, and by feeding off of our collective self-doubt.

Most of us still believe what we have been taught – that we are not good enough as we are. This belief keeps us small. It’s something we can choose to hold onto or we can choose another path and look to self-love as our superpower, transforming self-doubt into real action, for ourselves and for those around us.


SELF LOVE IS ACTION
We believe that self-love has the power to be action. It’s about each and every one of us needing to take conscious action (big or small) and rising up together. A key part of acting collectively is about businesses playing their part and taking responsibility. As The Body Shop founder Dame Anita Roddick once said: “Never be seduced into believing it isn’t the role of business to tackle the big issues, because it absolutely is.”

We see the unachievable pressures and standards we’re taught growing up and later hold onto them inside ourselves and without knowing it. We see it play out in our homes, at work, in our relationships. It is exactly this filtered, skewed, completely unachievable idea of being flawless that we want to challenge and push back on.

We’ve always challenged societal norms, encouraging empowerment and fuelling activism. Back in 1998, we took a stance on body positivity with our self-esteem campaign which featured a size 16 doll we called Ruby with the slogan: “There are 3 billion women who don’t look like supermodels and only 8 who do.” In 2021, we take a stance on self-doubt, on flipping norms, on pushing through personal and societal challenges.

As a beauty company founded by a woman, it is our fundamental belief that everyone has the right to be heard, to feel beautiful, feel seen, feel believed, feel respected and be loved. We’re seeing the groundswell of female activism like never before, but there is still so much unfinished business amongst women of all ages from all backgrounds and ethnicities still grossly underrepresented, with no voice and no agency.